Companies should incorporate social media into their SEO strategy.

With a growing number of people using sites like Twitter and FaceBook, it's not enough for a company's website to be search engine optimization friendly, it must also be social media friendly.

Crafting a social media strategy will expand your opportunity for content to be discovered and create traffic back to your site. Many people share and find content using social media like Twitter and Facebook it's important to make sure that the content is engaging and fresh.  Content creation and links that occur as an outcome of social media participation can provide positive signals to search engines and affect search visibility. The ultimate goal is to use social networks to foster productive content and behavior that drives traffic to your website.

Social networking will become a B2B phenomenon–not unlike IM and texting, social-networking for business will push the boundaries utilizing social media to establish advertising messages.   Social networking adoption will sneak up on business, as IM did in the past.   It will climax when the large enterprise vendors build social networking into their pre build platforms. It will be driven by those company that value social media in business.  WE will look back at 2009, as the year social media move into prominence.