Constantly Improving Web Analytics Thru Technology

September 2009 - New Features Added and New Look Released
Pay Per Click (PPC) Visit Tracking

mviSPY now allows you to easily identify and track your visitors who were referred by Pay Per Click (PPC) Google advertisements. This improves your ability to determine which of your PPC campaigns are the most effective. The PPC traffic is detailed on the "Charts" navigation item titled "PPC Entry Pages". The PPC data will also be displayed in the "PPC Visit" column on "All Visits" and further filtering is available in the "Custom Reports" section.

Pages Viewed Chart

A new chart has been added to the "Charts" section named "Pages Viewed". This will allow you to quickly determine which of your pages are the most popular. This new chart shows which pages on your site are the most viewed pages regardless of whether or not they were entry, exit, trail pages and bounced pages.

New Features Released - August 2009
mviSPY Developer API

Today mviSPY is pleased to announce the release of its Analytics Data Export API (Application Programming Interface) for web developers.

What's so exciting about an API? The API allows web developers to extend mviSPY Analytics in new and creative ways that benefits the clients, site owners and end users. Large organization and agencies now have a standardized platform for integrating web analytics information with their own business data. Developers can integrate analytics into their existing products or create standalone applications that they sell. Site owners can see snapshots of their web site analytics data in developer created dashboards and other visual displays. Marketing and sales have the opportunity to access their analytics information in a variety of new ways.

How would you like to access analytics from your web site admin panel? Now you can with the mviSPY API. How about accessing analytics on your desktop? That is possible with the API.

The following are just a few of the capabilities of the API:

• Display your web analytics wherever you want
• Analytics includes which keywords where searched, search engines used, entrance pages, number of page views, time on each page, top trails,, exit pages, bounce pages, user locations name and address and who's online now,
• View all web analytics chart or graph available on mviSPY
• All data is viewable based on real-time events
• Live Chat and proactive Live Chat capability built in
• Custom Reports Generator with the ability to export the data
• Insert sales form data into sales software (CRM)
• Automatically display web visitors name and address
• Control Email alerts
• Display advertising results
• Gain access to Event Trigger data whenever you wish
• Create new Event Triggers right through the API
• Add new users and create new sites right through your main account via the API
• Receive notification to a web service via the API's Callback system

How do I get started?

There are three key resources you'll want to use when you start developing on top of mviSPY Analytics API. First, all the documentation you need can be found on the developer site at mviSPY. Second, be sure to sign up for mviSPY Free Trial Analytics Account. This account is good for 30 days and provides you the login to the mvSPY code, email alerts about feature updates, code changes and other related services offered. Finally, you'll become a part of the mviSPY Analytics developer community. This user forum is a great way to share ideas and get feedback from mviSPY staff.

New Event Trigger Released - June 2009
Criteria Match - our latest Event Trigger provides our users with the ability to create a trigger based on custom criteria that they enter. Imagine being notified immediately when someone who comes to your site is in the same zip code. Or imagine that there is a company that you are trying to do business with and you want to know when they come and visit your site. These are but just a few of the capabilities of the new Criteria Match Event Trigger. You can create criteria-based triggers based on any of the following options:

• Name Per IP Used
• Address 1
• Address 2
• City
• State/Province
• Postal/Zip Code
• Referring URL
• Search Engine
• Keywords
• Entry Page
• Exit Page
• IP Address
• User Agent
• Browser
• Operating System

Criteria Match Event Triggers are available now.


New Features Released - April 2009
New Menu Navigation - our new menu system allows easier access to all available analytics features. Click the arrows next to the new expandable menu items to see lists of the different analytics reports available.

Smart Site Switch - for  customers with multiple sites, you can now easily switch between sites via the drop-down menu at the top of the screen. When you select a different site to switch to, The system remembers the section you were in and automatically takes you to that same location on the site you are switching to.

Live Chat Sessions - for users who utilize Live Chat, you can now view the history of those live chat conversations. Simply click on the Live Chat link in the navigation and then click the Chat Sessions icon. From there, enter the date range you want to view the chat conversations from and hit 'Set'. A drop-down will allow you to choose the chat session based on the date/time and operator who had the conversation.

IP Address Filtering - located in Site Settings, the IP Address Filter allows you to "filter out" IP addresses that you don't want to include in your reports. This is a great way to remove yourself from the reports to get a better handle on the "real" visitors who are interacting with your site. When managing Custom Reports, the IP Filter can be enabled or disabled to give you greater control over your data.

New Customer Admin Area -improved the admin section to allow for ease of use of mviSPY's website analytics. These new graphics and programming changes will go into effect in the 1st quarter of 2009. The primary purpose of the new admin area is to simplify the customer's use of the Pro Active Live Chat  Pro Active Live Chat was released in a Beta Version In December 2008. Final release for use was January 5, 2009. The Live Chat system has 4 more upgrades proposed for the 1st quarter of 2009. Event Triggers & Insertion - Event Trigger tracking was released in a Beta version in the 4th quarter of 2008.  Insertion of event trigger data directly into MVI SLM (Sales Lead Manager) was made available November 2008.  Upgrades to the system to expand the different types of available event triggers wer offered in December 2008.  The full event trigger system went into Beta in December 2008 and was offered to subscribers in January 2009.  Additional upgrades are in development and will be released in 1st quarter of 2009. 

Browsers and Operating Systems - new analytics charts have been added that now allow you to see the top browsers and operating systems that your visitors are using when visiting your site. This can help you decide which browsers and operating systems your site should support in order for you to maximize the effectiveness of your site.

Upgraded Billing & Pricing - New pricing structure and billing system was Integrated into mviSPY in the 1st quarter of 2009 To Cover new products and services. The new Billing system will take effect in early March 09.

October 2008 -  mviSPY was placed into Beta 1.4 testing phase and will remain in Beta Testing mode for the 4th quarter of 2008. The site was released to the general public on October 17, 2008 limited to 500 sites and 5 million page views per site. During this Beta test phase, the software will included 14 new features. Several new features introduced were 3rd party event trigger insertions, MVISLM, reports upgrades, speed improvements, the ability to have sub-accounts, reseller programs, new chart technology, new display features and new correlation displays and 27 new features previously not released.

September 2008 - mviSPY was released as a limited version to test its operation. This Alpha test was conducted under normal Internet operating conditions for a minimum of 20 sites and 1 million page views per site. The system operations were tested in this release and included collection, display, accuracy, format, speed, dispersal, programming and usability.

Please Help Propose  New Development - mviSPY is a work in progress and we encourage all users to propose improvements and or new features by sending those suggestions directly to webmaster@mvispy.com.