Simply put, MVI tracks all visitor movement while on your site. We leverage the data collected by our web analytics software and display hard data detailing what is working and what must be improved.

The four ways MVI measures the effectiveness of your online advertising spend:

• Conversion denotes how many visits to your site "convert" to a sale or another "action."
  Scripts on the site would allow you to select what conversion you want to track and insert data into categories easily isolated, filtered and refined to determine clues why they converted.
  
• Criteria Match allows you to decided what criteria you wish to watch in real time. Criteria include: Customer name, address, city, State, zip code, Referring URL, Search engine, Keywords, entry pages, exit pages, IP, browsers and operating systems. The data is placed into categories as it happens and displays all supporting data about that visitor.
  
• Pages Views And - Or Duration Of Time On Site. Separating real time visitor data by time on site or the number of page views. Isolating group of like users allows you to easily filter data by keywords, location, referring sites, and products viewed, which reduces time necessary to determine what is working and what needs improvement.
  
• Filtering historical data, allows you to review trends over the life of the data. All visit data can be filtered to isolate numerous groups of visitors. This custom tool allows you to use multiple filters for all historically data. Filters included: page views, unique visitors, return visitors, search engines, keywords, landing or entry page, exit page, IP, country, city, state, address and multiple filters.