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MVI Solutions
6301 N.W. 5th Way
Suite 4500
Fort Lauderdale, FL 33309
Phone: 1.877.633.9536
 
 
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Marketing, Internet, Online, Web, Strategy, Consultant
 
 
MVI Marketing Search Engine
Optimization		 Web Site
Promotion		 Internet Marketing
GOOGLE AD WORD MANAGEMENT
 
Keyword Management
There is a lot of facets to Google Keyword management.
  • Ability to test your results with superior stats package.
  • Knowledge about how to work the system
  • Past experience about what works and what does not
  • Tracking visitors
  • Tracking IP's
  • Tracking conversions
Tracking Visitor Conversions Paths MVI software enables site owners to set conversion alerts when Visitors view certain destination pages, by the amount of time, completing forms or submit orders. These alerts trigger the entry of that visitor data into conversion table to be viewed on MVI SPY or the data can be sent automatically to a Sales Lead software system, this data clearly defines each successful visit. Simply put, MVI tracks all conversions generated from your online web site capturing names, addresses and pertinent data and ties information directly to the exact keyword or ad source. MVI SPY is an award winning, online-to-offline ad tracking solution that gives you unprecedented visibility into your entire conversion performance by tracking all visitor views and conversions generated from by your site or online advertising.

Automatically Capture & Display Web Site Visitors Contact Info Without the visitor filling out any registration forms! The new "Best of Industry" software developed by MVI provides contact info about all visitors automatically from the IP used by that visitor. What this means- you can watch who's on your site, as they use your site, you know the company name and contact information, what pages they viewed, how long they stayed on your site with out them knowing you are watching.

Click Fraud Detector On Pay Per Click Ads alleviate monetary losses suffered by tens of thousands of online advertisers due to Click Fraud on the major Pay Per Click /Cost-Per-Click (PPC/CPC) search engines such as Google and Yahoo Search Marketing. We also make it easier for you to accurately report on your marketing efforts by giving you the data you need to account for "false" clicks on your ads.

Bounce Pages Are Web Site Pages That Are Not working The term "Bounced" is used to describe a page where visitors hit and stay less then 6 seconds and leave your site MVI identifies these bounce pages so that you can rethink your marketing/design strategy for those pages.

Search is all about words -- the keywords and phrases your target customers are using to find information, products and services. Researching, testing, selecting and expanding the right terms for your business is a complex and ongoing task. Language and its use is dynamic. What makes sense today can be completely irrelevant tomorrow. Location, demographics and cultural factors influence the words people use when searching for the same thing. When you add in slang, common misspellings, nicknames, buzzwords, acronyms, typos, negative terms, trademarks, brands, seasonality, new product launches, competitive (internal and external) factors, premiums associated with certain keywords, keyword/product profitability factors and all the possible iterations and combinations, you get an idea of some of the challenges associated with keyword management.

MVI Search Marketing organizes and makes sense of it all. We streamline the process through our proven best practices, the latest technology tools and years of human experience to create and manage a portfolio of the keywords and phrases that will result in increased site traffic and higher conversion rates for your business. We are constantly testing and analyzing keyword relevance and performance as part of our continual campaign optimization process.

How you convey your message makes the difference between a passer-by, a visitor and a customer. Relevant, concise and compelling messaging is profoundly important to improving qualified traffic and conversion rates. MVI Search Marketing has extensive online marketing experience across a wide variety of industries going back to the early days of Google, Yahoo! and MSN. We use that expertise to help you improve your ad copy, title, product descriptions and offers, aligning your message and relevant value with the searcher's expectations. MVI Search Marketing campaign management and performance tools allow us to help you determine what performs best through extensive testing and tracking.

Having the right landing page tied to the ad is absolutely critical to increased conversions. Relevance and simplicity is the key; visitors must immediately know they've arrived at the right place and see an easy way to take the action you desire. We'll work with you to fine tune your existing site and/or create custom landing pages with highly vertical messaging tied to the visitors' keyword search, and simplify the action steps to significantly improve conversion rates.

With the exponential growth in the popularity of search, both in terms of consumer use and marketing spend, keywords are increasingly viewed as the new brand property for advertisers. Competition is fierce for certain keywords as evident by the industry-wide rise in click costs. So, selecting the search engine(s) that will generate the best results for target keywords and determining the optimal amounts to bid to achieve top rankings will make or break any PPC campaign.

PPC bid management can best be described as media buying on steroids. Monitoring the sheer quantity of keywords and phrases in a typical campaign (24 bidding periods per day), understanding differences in the major search engines ranking algorithms and bidding processes, staying ahead of the competition, and tracking the results and continual optimization make bid management a highly demanding and specialized skill.
MVI Search Marketing leverages dedicated bid management experts, time-tested processes and bid management tools to lower cost per click (CPC), improve rankings, conversions and ROI. We manage campaigns involving thousands of keywords across the various search engines and employ multiple bid strategies like Bid To Position, Best Value Position, Bid Gap, to get the most out of every penny of your marketing budget.

Analysis & Reporting

"If you can't measure it, you can't manage it" is never as true as in search engine marketing. The ability to closely monitor campaign results and test and adjust campaigns is perhaps the most critical element of PPC campaign management. Without timely and accurate measurement, you are spending money blindly. Campaign tracking and reporting is the ability to know what to measure, how to track it, and what it all means to your business.

Each of the major search engines provides search results and campaign management data differently. Plus, conversion definitions and tracking methodology is inherently problematic as it differs by client, industry and market, and the data is often located on different systems. Organizing it all and delivering meaningful metrics requires acute focus, intimate knowledge of search engine marketing, and technological prowess.

MVI Search Marketing has extensive data gathering, analysis and reporting capabilities that enable us to continually monitor thousands of keywords and products simultaneously across multiple search engines. We leverage both proprietary and "best of breed" technologies to distill all the data into customized metrics specific to your business model to provide a clear picture of keyword performance and direct future improvements.

The key to maximizing ROI is keyword performance. Keyword performance can be defined differently depending on your business model but is most often linked to cost-per-click, conversion rate and marginal profitability. Our reporting capabilities allow us continually optimize your campaign to identify and rank keyword value based on actual results. We can quickly adjust media spending away from the low-performing/low profit keywords to the high-converting/ high profit keywords, as well as efficiently test and evaluate new keywords and new campaign strategies.

We're here to help

Whether you are just starting out or need assistance with your existing campaigns, the MVI Search Marketing team can help with PPC strategies and solutions. Your optimized campaign will drive more traffic and offer better ROI through higher conversions and increased profit, while significantly reducing click costs and internal management overheads, freeing up your valuable time to focus on what you do best.
 
 
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