MediaVue is familiar with all of the different means of gaining traffic, and we provide all of our customers a customized marketing report in order to give them a better handle on their industry's web traffic and to approximate the demand for their goods or services.

Search Engines have two primary types of listings; relevant and sponsored. The relevant links are the ones that are determined to be the best fit for a given search based upon a complex search engine algorithm. The sponsored links however are the links that pop up at the very top and in the right margin of the page when you view the results of a search (and are normally found in green, pink, or yellow borders).

The term "Buying Keywords" refers to paying for your site to be listed first in the sponsored search results of a particular search engine when potential customers search for a particular keyword. Depending on your industry, there are certain "keywords" that describe your business, or that potential customers are more likely to use when looking for services that you provide. If you are a new website, or you would are in need of a short term solution to increase the number of visitors to your website, you may elect to "purchase" keywords.

When buying keywords, you will be asked which keywords that you would like to buy. You will then have to bid for those keywords against every other company in your industry. If you should have one of the top bids, you will pay that bid amount every time someone clicks on your link within the sponsored link section of the search engine results. You site will remain in the top few listings until enough competitors bid you out of the top few spots, or until you run out of money.

"Buying Keywords" is obviously a very certain way to achieve traffic to your website. The traffic you will receive is certainly targeted traffic, and you only pay for traffic that you receive (since you pay a certain amount only when you receive visitors). However, this type of traffic can be very expensive (in some industries, it costs upwards of $10 or more per click through!). Additionally, the traffic you receive will often be one sided (e.g. you pick only a certain number of keywords, normally a small number to remain within budget). More over, you will only receive this traffic until you stop paying per click. Then the traffic simply stops. There is no residual value of new users, and without additional marketing, you site grows cold.

It is for these reasons, that MediaVue recommends making "Buying Keywords" only a small part of your overall web-marketing strategy, and a short-term component at that.

Spamming of keywords on Google has become a major issue over the past 2 years that increase the cost of keyword purchases. We urge all keyword buyers to buy protection against spamming. MVI offers SPY software which monitors all visitors IP's, all search engine PPC terms and all search engines. This data is downloadable form and is all Google or Yahoo requires to show fraud by individuals maliciously clicking on your PPC ads. Better still by logging in thru the MVI SPY to your Google ads you could post the IP that committed the fraud on Google and that IP would no longer register as a cost per click to your ads on Google. The same technique is still not available at Yahoo but will be very soon.