By Jeff Douglas
Fort Lauderdale, FL - A new, innovative on-line advertising media format has recently been used on the Internet with varying levels of success. Audio ads are 5-30 second audio ads played the moment a visitor lands on a participating website. This is being used on thousands of websites already, this trend has been watched closely by the industry with multiple variations being tested and the results show varying levels of success. Upwards of 15,000 website owners are currently placing audio ads on their sites as a alternative method to earn income. Still others are developing audio ads for there website to inform a larger portion of the internet about there products and services. It is estimated that audio messages are played million times a day. Currently this new online audio advertising provides advertisers with a new method to promote.
Audio advertising is radio style ads played automatically to people when visiting a participating website. These short advertisements, known as audio ads, allow the spoken words or most recognizable sounds to be presented to a visitor browsing the Internet. They do not need to click on anything or read anything. They just need to be on their computer with the sound turned on.
Networks are being develop that promotes as publishers for audio ads. These web pages are owned and operated by the almost thousand of website owners who have signed up with our Pay-Per-Play program to host audio ads and participate in the revenue produced by them.
Over 1,000 new websites join these networks every day and the growth is escalating. This network of tens of thousands of audio ads powered websites produce an inventory of audio impressions, which will grown dramatically over the year. Not just for major advertisers, but small niche advertisers like local business can utilize audio ads for local and regional advertising too. Audio ads are played directly to the listener based on their geographical location.
Imagine Local Business announcing their 2 for 1 special to a single zip code. How many small businesses out there thrive on local walk-in traffic? Small businesses and medium sized companies can immediately increase their business through "micro targeted" audio ads on the Internet. While not all website visitors can be located to a city or even a single zip code, most are now able to be tied to a city or region and that number is growing every day.
Of course there are many, many other businesses out there that can benefit, especially the ones that are already advertising locally by newspaper, on television or by local radio. Targeted local-area advertising and provides quick "measurable" results. In other words, local-area advertiser can pick what type of website to be heard on, when to be heard, and where (geographically) they want be heard.
Like most of the Internet advertising methods available, audio ads undergo the same third party audit used by the major media for over a half century in order to certify delivery numbers. The demographic for online audio Ads covers the entire span of the population, in every nook and cranny of the US and English speaking countries around the world. The Internet has visitors of all ages, of all races, of all financial and educational status and most important of all, Television, radio, newspaper or magazine have been loosing market penetration to the growing Internet frenzy.
Most Audio networks crawl websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. In addition, the suitability of the site for Ad presence and decline ads to websites contain content that flows against public morality, utilizing rules similar to those used in Radio and Television.
Audio ads sets their pricing standard based on verifiable delivery and penetration results. Audio Ads have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. The Wall Street Journal noticed a large wake of activity and the revenue generating potential in the Internet online community.
This year election year, Audio ads have gained attention and use by the 2008 presidential campaigners. PPP has grown enough to gain the attention of our candidates running for President of the United States (among many other political campaigns), and political ads are scheduled run on participating websites across the Internet.
Expected with all new innovations, you see both positive and negative controversial comments. Most of the nay sayers do not fully understand the Pay-Per-Play Internet audio advertising network system and make attacks without providing verifiable evidence. The most common comment is that audio ads will drive visitors away from a website. Studies show otherwise and thus is the foundation for the entire PPP movement. There is no evidence that supports the "assumption" that short ads less then 10-second audio ads will drive people away. Nevertheless, it is a proven fact that websites with audio and videos tend to produce significantly better sales results, than silent websites.
On a special note, Audio ads as a public service are cooperating with authorities in various states to announce Alerts, tornado warnings and other "public service" announcements that are important to the well being of communities. Audio advertisement distributors will probably use these alerts as ways of generating income in the time can feel good knowing that on occasion, they will be contributing to the well-being and safety of friends and families in communities around the world.
With the massive reach established by the NetAudioAds Network of tens of millions of Website pages, online audio advertising is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population. Whether you are promoting, marketing, branding or selling; this kind of mass exposure potential should be seriously considered |
