RightNow's marketing automation software effectively manages the qualification, distribution and feedback loop on leads—improving your marketing impact and ROI. Route leads to the right sales rep with easily customizable workflow rules and ensure the best opportunities are swiftly pursued.

By leveraging real-time customer and prospect data to analyze and define targeted segments—messages delivered will always be appropriate and timely. This ensures better quality leads and increases revenue opportunities and top line impact of marketing campaigns. It is also a very effective way to maintain loyal customers by providing them with a personalized and distinguishable experience with your organization.