More and more, consumers are utilizing multiple channels when making purchase decisions. To meet ever-rising consumer expectations, organizations need to recognize and embrace the power of delivering consistent and integrated multi-channel experiences.

RightNow Marketing drives success for your marketing campaigns and initiatives across every channel—online, email and traditional. Integrated touch points—including lead-generation, dialog, registration or welcome campaigns, customer surveys and event marketing—ensure a comprehensive, targeted approach to all your marketing initiatives.

With RightNow Marketing, you can build and manage powerful multi-channel, multi-stage campaigns in a graphical workflow format, greatly simplifying the complexities of campaign creation and management. Quickly and easily add elements to your campaign—web pages, web forms, broadcast email communications, or event-triggered emails to individuals or segments of contact lists—to increase their power, impact and relevance.

With RightNow, you can track all campaigns, from execution to sales generation, in real time. At a glance, you can analyze the impact of your campaigns and easily quantify their impact in real-time with the campaign console. Keep track of lead conversion rates and response ratios, and measure cost per lead and ROI for all campaigns.

By executing multi-channel initiatives, your organization will gain remarkable benefits and provide an enhanced customer experience.