Internet Marketing

Every website can benefit from Internet Marketing. Internet Marketing creates attention for your site, products, services, or ideas that help you to convey your message to the general Internet public.

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E-commerce outfits especially, stand to benefit from Internet Marketing. If your livelihood depends on selling products and services online, then you depend on customers being able to find your site and then find what they are looking for within your site. MediaVue has professionals who can help with both.

Taking your products online is critical to the success of your business into the 21st century. There is some confusion about the benefit of having an online store that undermines the true success of some "e-trailers." The true benefits of having an online store are:

• Reduction in operating overhead (no need for brick and mortar establishment)
• Real-time inventory control
• Just in time delivery
• Real time communication across your value net (suppliers to consumers)
• Increased sales to a growing marketplace

Reviewing this list, you will notice that it clearly does not include "elimination of marketing costs." Selling online is no different than selling in a shopping mall; your ability to sell depends upon the demand for your product. In order to sell online, potential customers need to be able to find your products. Because of increasing competition on the Internet, often times customers have to find your products before they find your competitors products.

Everyone who sells on the Internet is able to sell at a lower price than in a regular store. Now, your customers can compare prices much faster than ever before. Instead of driving between stores, they can now click a few buttons and compare prices. For this reason, it is important that when a potential customer searches for a product that you provide, your store is among the first to show up. MediaVue can help to make this happen.

Technology Partnership

You know your business better than anyone else. You choose which products and services to provide because you can provide them better than anyone else. MediaVue lets you concentrate on doing what you do best by becoming your technology partner. You tell us what you do, and we will make sure that you do as much of it as possible. When you partner with MediaVue, we will take care of your technology needs so that you can manage your business needs.

MediaVue offers a technology partnership approach that is unique within the industry. We will take time to truly get to know you and your business, and partner with you to build that business over time. By partnering with MediaVue, you gain a full team of experts in their respective areas who are on a first name basis with you, and available to you directly. By choosing this personalized approach to technology, you bring a team of professionals together around your business who will handle your technology needs, advise you as necessary, and let you focus on what you do best: your business.

The first step in the MediaVue marketing program is becoming comfortable with your business direction. Our experts listen to your business plan, ask questions, and learn how we can provide the greatest return to your company. We will then build a marketing plan that suits your direction and budget, and provide you an outline. We will together choose the elements that will be instituted to maximize the return on your marketing dollars.

Having almost five years of Internet marketing experience, our experts will invest in only the most efficient methods of advertising and marketing to ensure the greatest return on your marketing budget. We will show you where your money is being invested, provide reports detailing the effectiveness of each method, and continuously tweak each technique to generate the most leads. As your marketing team, we are accountable to you. We guarantee our work and will provide that guarantee in writing: If our marketing program does not meet our goals, you do not pay.

Simply put: our web-marketing program that is customized for your specific organization, with full service, and guaranteed results. There are many distinct methods of web marketing that will be used to promote your site.

Components of an effective Internet Marketing Campaign

Search Engine Optimization:

One of the most important parts of any web marketing campaign, Search Engine Optimization (or "SEO" as it has become known) seeks to improve your relative ranking in the results of key search engines, thus increasing your visibility to consumers and number of leads. Our method of optimization focuses on the use of specific keywords for your industry or product. We build your site around this set of keywords, optimizing presence and density of these words or phrases, Meta tags, titles, link architecture, and composition of the page. More information, including a detailed description of SEO strategy can be found at Search Engine Optimization .

AdWords and Sponsored Links - "Pay per click"

Also known as "Keyword Bidding Campaigns," most search engines have two types of results. The first type is the general listings, and lists sites based upon relevance, this is why Search Engine Optimization is crucial. The other set of results is known as "Sponsored links." These links are found at the top of each page, or to the right of the regular listings. It is very likely that your competitors are using these listings to keep one step ahead of you. Successful companies such as Match.com, Ebay.com, and Yahoo.com have all utilized AdWords and Sponsored Links. Now, you can have the benefits of this marketing method with a keyword bidding campaign hosted by MediaVue.

Because we will have a close working relationship with you as our partner, and can find out what keywords are gaining the most attention from your target audience, we know which words we should target. We will present you with a report about the approximate cost and benefit of a bidding campaign. We will show you, on average, how many times per day these keywords are searched for, what % of the time that people actually click through to a website, and what the cost is per click. This will tell you how much it will cost you per visitor. We will then find out how many of your visitors actually contact you, and thus how much each lead costs you. MediaVue can provide you highly precise and accurate information about the cost of each lead. We will help build leads, interested in your business by boosting your visibility in the major traffic veins. More information can be found at Search Engine Marketing .

Search Engine Submission/ Guaranteed Inclusion

Because MediaVue is your technology partner, your website will be as visible as possible to the potential customers that will make your business successful. As part of our standard marketing package, we ensure that your website URL is submitted to all of the major search engines. Because the process of submitting a URL to a search engine is free, MediaVue does not charge for this service, and can quickly make sure your site is known to all major engines.

Equally important, we offer you the option of "Guaranteed Inclusion" in search engine listings. For a price, many search engines provide a guarantee that they will list pages within your website in their search results. The cost of this will vary from one search engine to another, but when you choose to have your listings guaranteed, you know that customers will have your name in front of them.

Cross Links/ Reciprocal links

Among other criteria use when ranking individual websites is the number of similar sites linked to them. Therefore, it is crucial to have other sites with similar content (especially other established, popular sites) linked to your site. This can be a time consuming process. Our promotion pros will do all the legwork for you. We will research non-competitive companies related in some way to your industry and will build a list of reciprocal links. In other words we will ask them to link to you in return for your site having a links page back to them. This is common practice on the web, but requires vigilance and constant updating. You can let MediaVue do the work for you and avoid the hassle of requesting links yourself.

Newsgroup postings

Posting periodic messages to newsgroups is an excellent, cost-effective way to stay in front of your target audience. Posting to newsgroups involves researching appropriate newsgroups to post to, writing messages about the site, and actively participating in newsgroup discussions. Postings are monitored, in applicable newsgroups, which allow commercial postings. Additionally, we will craft signatures for your newsgroup postings and your emails so that your name, address, and promotion message is always a part of the communications you make on the Web.

Competition Tracking - Comparative tactics

Because intelligence pays dividends, MediaVue takes an active interest in your competitors' activities. We will monitor what your competitors are doing, what they offer, and how they market on and off the internet. We will provide you with detailed information about your site, as well as your competitors within the industry to make sure that you remain ahead. This is part of the service that you can expect when you partner with MediaVue.

Detailed Marketing Reports and Traffic Information

As part of our MediaVue marketing program, we can provide quarterly reports that will outline the work performed for your site. This information will include the status of your site, search engine ranking and updates, strategic links network, as well as a full traffic analysis. If you prefer, monthly reports via email can be provided along with quarterly reports posted in a password protected area of your website.

Additionally, you will have access to a full statistical report about the traffic your website receives. This information will include: total number of visitors, total number of visits, total number of pages viewed, average time spent on your site, the source of traffic, the exit direction of traffic, and much more.

Additional Services

MediaVue can work with you on customized plans as well that may include purchasing advertising on other sites, banners, email campaigns, or other ideas that would be appropriate for your target audience. We would be happy to discuss these alternatives with you.