Web Site Submission To Major Search Engines

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6301 N.W. 5th Way
Suite 4500
Fort Lauderdale, FL 33309
Phone: 1.877.633.9536

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WEB SITE SUBMISSION TO MAJOR SEARCH ENGINES

One of the fundamental tasks of web marketing campaigns is the promotion of the site itself to search engines. This involves submitting your site to all of the major search engines in order to have your site listed. After this fundamental step, we will begin to work on improving the way that this search engine will view your site when reviewing it. The work must be completed properly for your site to acquire indexing from Google and others.
Before submitting the site you need to verify that all necessary elements are in place. I will review those steps below:

Meta Tags On All Pages
Navigation that is readable by search engine bots
Site Map and for Google XML site map
Submission XML site map to Google

Meta Tags

Meta tags are hidden tags within your pages that the search engines use to get a basic idea of the content of your site. If your site was developed by MVI's development team, then it is likely that those tags are already in place. We will send you a list of the keywords we believe define your site's content before submitting to the engines. Even at this very basic submission level, there are idiosyncrasies of each search engine that very few companies in the world know. Our site promotion team understands and tracks the way the different search engines work and optimizes all of the meta tags to your content and the each engine's criteria.

Navigation Links

The links by which your site uses to navigate visitor around you site must be usable by search engine bots. If you use image navigational buttons the bots can not read images and therefore all image navigational keys would need Alt tags. Alt tags are text that display for bots to read and are used to announce to search engines what the image is. It is always advisable to use text links if possible but if not other measures must be taken. With Google is you submit your site pages by XML site map then navigational issues are handled by this action.

Site Maps and Google XML Site Maps

Site maps were originally created for visitors to find information. But later SEO realized that the site map is better prepared for the search engine bots so the bots can read on one page what pages and information are available on the site. When Google came along they created a new type of site map called the XML site. The XML site map is encouraged by Google and allows the professional SEO to create an submit to Google. Google loves these XML site maps because it creates an easy way for Google to capture data faster and more efficiently. Now the xml site map is not easy to create but easy for the bots to read, please view the sample of xml site map. These XML site maps are submitted to Google and Google advises if correct and accepted. This allows a site to indexed by Google in days rather then months as it was before XML site maps were uses.

Search Engine Submission

The initial posting to the search engines and directories is critical because it is your grand opening announcement on the web. Meta Tags of your site and company are written to match directory formats. This is critical because different types of directories and search engines require varying lengths and types of descriptions to be listed. Meta Tags are sent to the client for approval before they are submitted.

Your Web site Marketing Specialist will manually submit your site to 18 major search engines and directories. Submission by hand is critical because it affords your Web site Marketing Specialist the opportunity to use the specific keywords and descriptions that have been written. Your site will also be submitted to more then 3,500 promotional targets including, directories and classified advertising sites. Directories targeted toward the industry focus and or subject area of your site will be researched and posted to as well.